Questions to ask a dental marketing agency before signing
Sixteen questions to put to any dental marketing agency before you sign, grouped by results, ownership, terms and patient data. Print it and take it to the meeting.
Ask every agency the same questions, in writing if you can, and compare the answers side by side in the scorecard. The reasoning behind each one is in the full guide. A vague answer is an answer too.
About results
- In your case studies, what did you count as a lead, and over what period?
- Can you show me live account data for a comparable practice, with their permission?
- Which two current UK dental clients can I call, and may I choose them from a list?
- What happened with a client where it did not work, and what did you change?
About ownership
- Whose name will the Google and Meta ad accounts be in, and who holds admin access?
- Will I be the Administrator on my analytics property?
- Who owns the domain, website, landing pages and call tracking numbers?
- What exactly do I receive if I leave, and how quickly?
About money and terms
- Please show ad spend, your fee, setup costs and VAT as separate lines.
- What is the minimum term and the notice period?
- Is any part of the fee tied to ad spend, and if so how?
- What would make you recommend spending less?
About patients and data
- Will you handle enquiry data, and will you sign a data processing agreement?
- Who checks ads against GDC guidance before they go live?
- How will reporting follow an enquiry through to started treatment?
- Will you look at how my team answers and follows up enquiries?